Hasan Khan - Product Marketing & Growth Lead

EXPERIENCE

4+ years of building products, scaling brands, and making things work

Growth Strategist & Product Catalyst

BuyBacKart

Feb 2026 - Present
New Delhi, India

Handling all things organic and product growth for multiple brands under BuyBacKart

Key Achievements:

Handling organic brand marketing for Buybackart, SellNService, and BuyBacKcar
Managing Meta Ads and social media content that stops the scroll
Leading website UI/UX and monitoring for top-tier user experience
Directing Technical SEO, GEO, and AIO strategies for search dominance
Bridging the gap between dev teams and business stakeholders
On-page and off-page SEO campaigns across all brand properties

Product Builder & Growth Lead (Career Break)

Independent Projects

Sep 2025 - Jan 2026
Delhi, India

Took a break to build my own products and sharpen product marketing skills

Key Achievements:

Built and launched Deendock and Webx24 from scratch
Handled everything from UI/UX and backend to market launch
Grew products through SEO, content, and organic strategies
Focused on audience behaviour to improve engagement and retention
Became more practical and business-focused as a product builder
Learned how to make products that are actually market-ready

Search Engine Optimization Specialist

Alyke

Jun 2022 - Aug 2025
Noida, India

Owned the brand end-to-end, from website experience to customer support

Key Achievements:

Helped the team hit 1M+ app downloads through SEO and content
Focused on product marketing and organic growth using Reels and content
If someone clicked, watched, or faced an issue—I built it, grew it, or fixed it
Managed social media accounts with 130K+ followers
Migrated website from WordPress to Next.js for better performance
Ran technical SEO, keyword strategy, and backlink campaigns

Search Engine Optimization Executive

STI Apparel Automation Pvt Ltd

Oct 2021 - Jun 2022
Delhi, India

Ran the organic and technical engine, balancing server stability with growth

Key Achievements:

Made sure the tech stack and content strategy drove actual revenue
Handled website administration and JavaScript-based optimizations
Managed technical SEO from the ground up
Balanced server stability with aggressive growth targets
Built a strong foundation in web technologies and SEO
Worked on both surgileonline.com and fucen-sewing.com

EDUCATION

B.A. in Psychology

Lalit Narayan Mithila University, Darbhanga

Darbhanga, India
2018-2022

Interested in working together?